VIDEO DESCRIPTION:

Play, download and edit the free video The Power of Purpose.

Led by Melissa Taylor, Strategy, Insights and Learning, Porter Novelli

Purpose is a hot topic, but what does it really mean for companies today? Porter Novelli will share research on consumer, employee and business expectations around purpose. We will also discuss examples of companies who are living their purpose and those that don’t – and the impact that has on their bottom line. Purpose is no longer a “nice-to-have” and by using the art and science of communications, we can help companies find, live and tell their authentic ambition for the benefit of their business and the wider world.

About Melissa Taylor: Melissa helps clients unlock their organization’s potential through her unique combination of coaching, professional development and strategic planning and research expertise. Consistently rated by participants as an engaging, enthusiastic and knowledgeable presenter, Melissa has traveled around the globe conducting trainings and workshops on a variety of topics, including leadership and team development, presentation skills, talent management, behavior change theory and numerous research methodologies.

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