The New Yorker: The Right Question Changes Everything
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Creative Director: Nicholas Blechman
Animation: The New Yorker
Illustration for The New Yorker's "Right Question Changes Everything" ad campaign as part of their ninety-fifth anniversary. It's an advertising campaign that celebrates some of the magazine’s most important and engaging writing where they've plumbed the archive for stories that exemplify the theme of the campaign: “The Right Question Changes Everything.”
This campaign features stories that take on complex, essential, and surprising questions. Questions that reframe and change the world around us. These questions have offered new perspectives and ideas on everything from technology to culture and have led to some of our most memorable and significant work.
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