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Presenter:
Jody A. Ruth, CPA and NACD Certified Director, ’83 ACCT is the founder and CEO of Redstones and AccuMetrics, businesses that she has run successfully for over 18 years. Jody has a long-standing track record of achieving financial and operational success for companies by proactively bringing opportunities to the surface and creating action plans to achieve operating goals increasing company value. She is a frequent speaker on metrics effectiveness, achieving goals, strategic CFOs and governance issues. Jody is a board director and currently serves as CFO to several middle-market growth clients, primarily in the technology, cyber, telecom and government contractor industries. Her key focus is mergers and acquisitions, working capital management, financial planning and analysis, debt and equity raises and since 2020 pandemic relief opportunities. Prior to founding Redstones, Ms. Ruth held a variety of senior executive positions at major corporations in finance, technology development, and re-engineering, with global responsibilities.

Date: Wednesday, October 6, 2021

Description:
These days virtually anything you need can be purchased through a subscription. This emerging subscription economy offers huge opportunities to companies that know how to pivot by turning customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Whether you are a business owner or a member of a corporate team, listen in as alumna Jody Ruth shares a blueprint for building a subscription business including: trends driving the subscription economy; why an Amazon Prime customer spends $709 per year more than an average Amazon customer; different subscription models; the secret psychology of selling a subscription; why customers quit subscribing and how to make customers sticky for life; how to value a subscription business; and the most important ratio you need to understand and optimize in order to attract venture capital or other investment. At the end, Jody answers participants questions.

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