VIDEO DESCRIPTION:

Play, download and edit the free video Steps in Experimentation | Data Science in Minutes.

In this tutorial we go over the steps you need to take for online experimentation. When running a business, there are many different moving parts happening all at once. This is why it is helpful to carefully draw out your steps in experimentation. We go over the overall process, A/A Testing, A/B Testing, Multivariate Testing, as well as when to use them.
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