Social Media For Fire Departments
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Your community is on social media. They expect you to be.
Social media, like it or not, is a part of every modern fire department’s communication strategy. Your community is surely on Instagram, Twitter and Facebook. If your department is not, you are missing a prime opportunity to communicate and educate the tax payer on the services available to them, and what you as a department are doing on their behalf. That education translates into votes when it comes time for department related tax increases.
Every public safety organization has at their fingertips a great opportunity to create a unique brand that will be the face of the department to the community. That brand will be how the tax payer knows and understands what you do on their behalf.
When creating a brand it is important to ask yourself and your team what you want to convey and highlight. Once you have defined what you want the public to see and understand about the department, it’s time to execute that strategy by building your brand on social media platforms.
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