Social Media Crisis Management Program - Lauren Gorfinkel
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smminstitute.com.au - t is not a matter of if your organisation or brand will have a social media crisis, it is just a matter of when and how much it will cost your brand, especially if you are not ready.
Crises can occur at any time in your business and can occur whether you have a social media presence or not. With social media, these crises can escalate quickly and can be very damaging to the value of your brand and share value.
In this video, attendee Lauren Gorfinkel, Lecturer in International Communication, Macquarie University
shares her experience in participating in this program
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