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SK CES 2020 LED FAADE

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Brand eXperience Design
SK CES 2020 LED FAÇADE
JAN. 2020

youtu.be/jlSr2g0sgAc
vimeo.com/388926708

d’strict has made LED Façade content of SK group’s four core related companies (SKI, SKT, SKHY and SKC), who are co-participating in 2020 CES at Las Vegas in the US, presenting SK’s core technology of future mobility.
The content depicts core values of each of four firms by integrating human-art performance, this content directs audience toward future that SK is making in coordination with each firms’ capability. Super high resolution, large-sized screen that covers whole booth exterior wall provided enough attractiveness to bring passengers’ eyes into SK brand and inviting more visitors to the booth, publics’ fervent response was a plus. The content will be kept playing in one of SK company’s building in order for communication of SK Group’s core values after CES exhibition.

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디스트릭트는 미국 라스베가스에서 진행된 2020년 CES에서 SK그룹의 핵심계열사 4사(SKI, SKT, SKHY, SKC)가 공동으로 참여하는 미래 모빌리티를 위한 핵심 기술 전시 부스에 LED FAÇADE 영상을 제작하였습니다.
SK 4사의 핵심 가치를 캐릭터화하고 아트 퍼포먼스를 결합해 SK그룹에서 지향하는 융합의 시너지를 연출하였으며, 부스 외벽 전체를 덮는 규모감 있는 초고해상도 스크린에 걸맞는 콘텐츠 제공을 통해 SK 브랜드의 주목도를 높이고 많은 관람객의 부스 유입을 유도하여 CES에서 큰 호응을 이끌어 냈습니다. 해당 콘텐츠는 CES 전시 종료 후에도 SK그룹의 융합의 핵심가치를 커뮤니케이션하는 용도로 SK그룹 사옥 내에 계속 상영될 예정입니다.

dstrict.com

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