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Play, download and edit the free video Singapore Airlines ColorMe Magic! AR Coloring Book.

In 2019, Shadow Factory took to the skies, continuing a successful relationship with the Singaporean flagship Airline, to create a hands-on, kid friendly experience that was both digital and personal.Through the development of a physical coloring book that was AR enhanced, it allowed children to embrace cutting-edge technology through a familiar gateway. By following along and colouring in the friendly mascots, children unlock AR activations within a native app, custom to the Singapore Airlines experience. Once unlocked, users delve into mini games, informative videos and redeem discounts for brand partners.

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