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Sheku - TV Ad and online content for his New Album: Elgar

Free download Sheku - TV Ad and online content for his New Album: Elgar video and edit with RedcoolMedia movie maker MovieStudio video editor online and AudioStudio audio editor onlin

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Play, download and edit the free video Sheku - TV Ad and online content for his New Album: Elgar.

Black Paint were asked to create the TV Ad, online content and stills for print, online and Out of Home by Decca records.

We wanted to get closer to the performance to reveal the nuances of his technique, craftsmanship and performance that you don't see from a distance.

He played live on every take, encouraged to treat it like a performance.

We shot with old anamorphic lenses to lend it a timeless, cinematic feel. Paired with a simple set and dramatic lighting to accentuate light and shadow and a colour scheme that gave the work a fresh, modern look.

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