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Viviana Machado is a digital marketing executive with 15 years’ experience driving transformation and innovation in marketing, working for Fortune 500 brands such as The Home Depot Canada, Bank of Montreal and most recently TD Bank. In her current role as AVP Digital Marketing Capabilities & Innovation, she is tasked with improving the overall effectiveness of digital marketing across both paid and owned channels, while leveraging technology and insights to improve the customers’ online experience. She is also responsible for accelerating the bank’s ad tech across search, programmatic media, digital content and social media. Viviana holds a Bachelor of Commerce degree, and before Instagram even existed, she held one of top food blogger spots in Toronto, often dining her way through new and trendy restaurants and rubbing elbows with top chefs like Mark McEwan, Chuck Hughes and Jamie Oliver.

The Future of Advertising 2021 & Beyond

The world of advertising is changing even as marketers and publishers are demanding more results, more efficiency, and more reach to find new customers to help their businesses grow. Quantcast and industry experts will discuss the changes underway and explore ideas and solutions for 2021 and beyond.

Discover more by visiting: quantcast.com/event/future-of-advertising/

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