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Play, download and edit the free video PSA: S.C.A.R.E..

X Games sports are dangerous and require insane athleticism, and kids definitely shouldn’t try these stunts at home.

Since kids will almost always gravitate towards the thing you tell them to stay away from, we’ll launch S.C.A.R.E., the fake program for Skating and Cycling Adrenaline Resistance Education.

Art Director: Nhien Nguyen
Copywriter: Joel Austin

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