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PRIMER 2020
Lasse Underbjerg
Trusting Invisibility: Designing Futures We Can’t See or Even Understand

Trust is fundamental to us, as humans. Global systems, personal relationships and our society can't function without it. But globally, trust is in decline. And at the same time, invisibility is on the rise. Most products and services we use in our everyday lives are designed to be as seamless as possible. To the point of being invisible. But how can we trust what we can’t see, or even understand?

As algorithms make increasingly important decisions on our behalf how do we balance the desire for simplicity with the need for transparency and accountability? As designers we’ve been looking into this. We’ll share key findings from our global research, speculative prototypes that probe possible solutions, and take a first step towards concrete guidelines for how to design a trustworthy future.

Lasse Underbjerg
Global Future Lab Director, Designit

Thinker. Maker. Speaker. A hybrid creative with 15 years of award-winning consultancy experience across sectors, competencies and across the globe, Lasse Underbjerg is passionate about exploring the frontier of digital experiences, with relentless curiosity, empathy and strategy. Envisioning futures and solving human problems at the intersection of design, technology and storytelling. Inventing simple solutions and crafting compelling experiences. Making things people want, moving minds and moving markets.

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