VIDEO DESCRIPTION:

Play, download and edit the free video PORSCHE DESIGN x UMAY TREADMILL / SIG.

Project: Porsche Design x Umay Treadmill
Client: SIG Visual Design / Umay
Music & Sound Design: Box of Toys Audio

BACKGROUND /
Fitness brand Umay announce their new Porsche Design treadmill with a stunning blend of live action and motion graphics, courtesy of Hangzhou based studio SIG Visual Design.

APPROACH /
The main challenge was to craft a soundtrack that captured the various moods, energy and products that feature throughout the film. A moody intro evolves into a clean and futuristic setting, building into a dynamic electronic track that underlines the speed and technology at play. Sound design looks to draw parallels between the design of the Porsche and the treadmill.

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