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Play, download and edit the free video Playing the Game Out Loud.

Keith McCullough doesn't care what you think of him.

He gets that attitude in large part from his father, a firefighter, and one of his grandfathers, one of 19 children from Quebec, who became a successful serial entrepreneur despite a limited education and often being told he wouldn't succeed.

McCullough loves to hear he's not good enough. He heard it growing up in Thunder Bay playing hockey, which culminated in him captaining the Yale hockey team to a championship.

And McCullough still hears it as the founder and CEO of Hedgeye Risk Management, a firm he founded in 2008 as a disruptive competitor to the "Old Wall" Street ways of doing business.

It's why the guy they call "Mucker" is driven to wake up early every day to play the hedge fund research game out loud, and grind out he and his team's proprietary Hedgeye macro research for clients large and small.

Watch and listen to this wide-ranging conversation with McCullough in which he has ample latitude to express himself in ways he hasn't before about:

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