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Play, download and edit the free video Parag Gogate: Organisational Culture DNA - Building foundations for success.

Organisational Culture is often cited in various studies and research report as a critical success factor for innovation, yet it is so poorly understood in practice. There isn’t even an agreed definition of organisational culture in academia where it is one of the most widely researched topics.

Some look to separate culture out of organisational life as if an entity of its own; whereas some look to diagnose and fix it as if it is a piece of machinery that comes with a user manual. Disappointingly, they are based on outdated paradigms not suitable for an increasing complex and connected world.

In this webinar, Parag Gogate shared a holistic sensemaking framework of organisational culture, drawing on years of research and influenced by various disciplines such as organisational behaviour, anthropology, systems and complexity. He put forward a compelling case for moving towards a new way of thinking and understanding culture and enhancing innovation.

Parag also shared a case study of a technology start-up AgeVolt, where this Org Culture DNA framework is being used to build strong foundations for success and growth.

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