Nike - Mercurial The Science Of Speed
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The 2016 launch film for the Nike Mercurial Superfly 5 Football boot, featuring Cristiano Ronaldo.
A super-powered metaphor aligning the acceleration of Ronaldo & Formula One.
The flat-out screaming F1 engine blows a Formula One car apart, in a moment of axonometric beauty, reconstructing elegantly as the innovative Mercurial speed system boot components.
Released across digital and retail.
Nike Art Director: David Chen
Director: Julian Gibbs
Post-production: Intro
Lead 3D Animator: Alex Pastor
Audio Post: Gramercy Park Studios
Audio Producer: Richard Donaghue
Sound Design: Toby Griffin
Winner:
‘Best Creative Film’
London Motor Film Awards 2016
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