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Nike - Mercurial The Science Of Speed

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The 2016 launch film for the Nike Mercurial Superfly 5 Football boot, featuring Cristiano Ronaldo.

A super-powered metaphor aligning the acceleration of Ronaldo & Formula One.

The flat-out screaming F1 engine blows a Formula One car apart, in a moment of axonometric beauty, reconstructing elegantly as the innovative Mercurial speed system boot components.

Released across digital and retail.

Nike Art Director: David Chen
Director: Julian Gibbs
Post-production: Intro
Lead 3D Animator: Alex Pastor
Audio Post: Gramercy Park Studios
Audio Producer: Richard Donaghue
Sound Design: Toby Griffin

Winner:
‘Best Creative Film’
London Motor Film Awards 2016

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