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Play, download and edit the free video Nature the Nurture - 2020.

- Students' name: Pham Thi Huong Giang, Huynh Man Quoc, Nguyen Quynh Nhu Phung
- Course Name: Art Direction
- Program: Professional Communication
- Sem 3 2020
- Year 2 students at RMIT Vietnam.

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Client: Viet Vision

Spotlight Achievement: Corporate Purpose and Social Responsibility

Rung Vietnam, created from a brief supplied by Viet Vision, is a project that attracts the youth of Vietnam with artistic activities to create a shared value of sustainability and to protect and show love to nature. During the process of research and brainstorming, the team found interesting insights.

Based on the concern of urban children gradually losing the connection with the natural surroundings due to the stifling overreliance on technology, the team proposed an idea built around a camp for children to collectively become closer to and gain an appreciation for nature.

To foster camp participation, the TVC aims to attract mothers. By showing the opposition between staying in a house crowded with digital devices and the liberation and freedom afforded by nature, the TVC triggers a mother’s desire to give her child the chance to rediscover, alongside other children, the joy, beauty, and enthusiasm nature can provide.

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