mounir fatmi The Observer Effect
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ADN Galeria 20.03.2021 – 22.05.2021.
ADN Galeria presents the fourth solo exhibition of mounir fatmi, an artist whose artistic work and research focuses mainly on language, architecture and the machine.
By using materials such as antenna cable, typewriters and VHS tapes, mounir fatmi elaborates an experimental archeology that questions the world and the role of the artist in a society in crisis. He twists its codes and precepts through the prism of a trinity comprising Architecture, Language and Machine. Thus, he questions the limits of memory, language and communication while reflecting upon these obsolescent materials and their uncertain future. mounir fatmi’s artistic research consists in a reflection upon the history of technology and its influence on popular culture. Consequently, one can also view mounir fatmi’s current works as future archives in the making. Though they represent key moments in our contemporary history, these technical materials also call into question the transmission of knowledge and the suggestive power of images and criticize the illusory mechanisms that bind us to technology and ideologies.
The exhibition we are now presenting, The Observer Effect, brings together a series of recent productions through which the artist explores new ways of creating from paradigmatic elements that have been present in his work: analog technology and the written word. The title refers to the theory of quantum physics by which the observer influences the observed matter. Something similar to what is known in psychology as the Hawthorne effect that establishes modifications in the behavior of individuals in response to the self-awareness of being observed. Similarly, Marcel Duchamp declared: "I sincerely believe that painting belongs to both the spectator and the artist." With these references, mounir fatmi asks the viewer to submit to observation in an unusual way; look and be seen from another point of view, transforming and altering the works in a game of reciprocity.
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