VIDEO DESCRIPTION:

Play, download and edit the free video motifs by metoo communication design.

The motif is inspired by traditional Greek embroideries of the Epirus region and is based on the deconstruction and reformulation of elements taken from the colorful and intricate adornments dating back to the 18th and 19th centuries. Through a process that includes the removal of colours, the change of scale and focusing on details that depict nature scenes and creatures both existing and imaginary, a post-modern image is formed. The motif is hand-printed in collaboration with one of the last practicing silkscreen printmakers in Greece – the textile print house of Mr Michalis Karamalis.

Metoo is a team of designers based in Athens. They specialise in visual communication, with an emphasis on cultural research. Metoo has collaborated with important institutions and artists, participated in exhibitions in Greece and abroad and has received a variety of distinctions. In recent years, the team has been creating motifs and characters inspired by Greek tradition, and has been applying them to everyday objects. They have put this new vision into practice by combining graphics, design and modern technology with traditional production methods. Metoo investigate new ways of perceiving something familiar, derived from an older time. Their objective is to revive the various motifs found in Greek culture through a contemporary viewpoint and to incorporate them into everyday life.

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