LVMH ALL ACCESS: Brand Access featuring Belvedere

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This episode explores the house of Belvedere. Belvedere translates as ‘a place from which one sees beauty’. Michael Foster, Global Brand Ambassador for Belvedere USA walks us through the heritage of the Maison and make a cocktail at home together, learning to craft 'The Belvedere Air Signature Serve'!

Mike Foster's Bio: Mike is the Global Brand Ambassador for Belvedere, the world’s first Ultra-Premium Vodka. Mike’s successful career in the hospitality industry started in the pubs and restaurants of Yorkshire from the young age of 15. Whilst at Leeds University, Mike discovered his passion for mixed drinks, and began to build his experience and reputation at two of the city’s most popular venues, Smokestack and Skippy’s.

In 2015, Mike’s expertise in presenting and education led him to Pernod Ricard as Brand Ambassador for Havana Club Rum. Building on his knowledge and connections within the industry, he helped to strengthen and grow the brand, leading to a new challenge to develop the brand strategy and trade education program for the newly acquired Monkey 47 Gin. His great success with Pernod Ricard led Mike to an even bigger challenge with the Belvedere Vodka Maison in April 2018. He now develops and implements education and drinks programs around the world, sharing his knowledge and passion for Polish Vodka to both consumers and industry professionals alike.

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