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Remix – An Immersive Press Conference Esch2022
For the official press launch on Feb 20, 2020, battleROYAL designed a unique event experience that immersed the guests and international press into a 3D world of sound, light, and VR. A maze-like event layout strategically delivered bite-size pieces of information about the key themes and program for the year.
battleROYAL produced a light and audio installation that is controlled by the visitor’s position within the gallery space, allowing them to interact and remix the installation soundscape live as it tracks them around the room. This format and supporting technology can increase the retention of supplied information by 75% compared to more classical approaches. Visitors enjoyed a fun and focused engagement with the content and a clear desire to share their experience beyond the event.
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