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Play, download and edit the free video Lean Culture: From Needs to Opportunities: How to Unpack Organizational Decision-Making to Find New Product Opportunities.

How do needs first appear inside organizations? What causes business stakeholders to agree to buy new, unproven technology?

In this hour-long discussion, we’ll look at how needs and product opportunities first appear inside organizations, and how ambitious entrepreneurs can unpack organizational decision-making processes to deliver value and gain a foothold inside businesses.

Étienne Garbugli is a 3-time Startup Founder (Flagback, HireVoice and Highlights), a 5-time entrepreneur and a recognized customer research expert.

Thousands of entrepreneurs and innovators around the world rely on his books
(Lean B2B, The SaaS Email Marketing Playbook, and Solving Product)
to build and grow their businesses.

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