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Lead generation is one of the most important aspects of any marketing campaign. A lead is a potential customer who has expressed an interest for more information. Lead generation has changed dramatically over the years. In the past, lead generation was the process of cold calling or buying massive lists full of names. This process resulted in many sales missed opportunities. Today, lead generation has moved into the online realm, where businesses can target potential customers based on their hobbies, age, gender, education level, location preferences, and much more.

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