Lamborghini Urus | Launch
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The multimedia performance was produced in collaboration with Departament agency for the Russian launch of Lamborghini Urus. The event took place on February 15, 2018 in the Museum of Moscow. We presented a unique mix of multimedia technologies, including projection mapping on voluminous kinetic arrays. The main technological innovation of the show was a specially developed software algorithm that calculated the movement of all 56 kinetic triangles: for this purpose, we used data obtained directly from the design software. The creative visual content of the show was seamlessly connected with the technical part so that all the involved surfaces – kinetic arrays, rows of concrete columns and a screen on the background – formed a striking conjoint picture for the viewer.
Concept & Event Production: DEPARTÁMENT
Show director: Vlad Aleksandrov
Video content and technology concept: Sila Sveta
Music and sound design: Monoleak
Lighting designer: Stepan Novikov
Developer: MAX Group
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