VIDEO DESCRIPTION:

Play, download and edit the free video iQOO BMW M MOTORSPORT / SEENVISION / iQOO BMW.

Project: iQOO BMW M Motorsport
Client: Seen Vision / iQOO BMW
Music & Sound Design: Box of Toys Audio

BACKGROUND /
iQOO, the gaming smartphone brand has announced a premium partnership with BMW M Motorsport for the 2020 DTM Season, to share the spirit of performance and innovation. BXFTYS were engaged to help create this video teaser in celebration of the iQOO 5 Pro Legendary Edition model.

APPROACH /
As the doors to the hangar open, sound design sets the scene with stylised foley and cinematic textures. Bursts of light and engine noise raise the mood and lay the foundation for a snowy piano melody to underscore close up product shots. We pause, the BMW powers away and we break into a dynamic, soaring composition that reflects the joy of precision engineering and technology.

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