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HUAWEI P50 POCKET PREMIUM EDITION : IRIS VAN HERPEN

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P50 POCKET PREMIUM EDITION : IRIS VAN HERPEN

Master had created a design story film of P50 pocket artist edition, Iris Van Herpen, widely recognized as one of fashion’s most talented and forward thinking creators who continuously pushes the boundaries between art and science, humanity and high technology, and man-made and organic.

The metaphor of this design story film was inspired by the study of cymatics which visualizes sound wave as evolving geometric patterns in her collection ‘Between The Lines’. Particle is a pixel, and it is the source of life. It begins with gold particle flow. They gradually form the lines, and the lines metamorphose into the geometrical pattern of Iris Van Herpen. Gold P50 pocket is unveiled with the dramatic lighting in succession. Through the film, elegance & sophistication of gold particle movements as flowing, spreading, and forming ultimately represent the distortion perspectively between the structure of the materials

Credit
Client : Huawei
Agency : Master
Creative Director : Dongho Lee
Producer : Jiae Min, Chanseon Park, Xiaomin Xing
Design : Sangjin Hyun, Minsu Oh, Jooyeon Han, Halim Lee, Sohyun Kwon, Yina Im
Animation & Lighting : Akhmet Bulguchev, Youngjoo In, Youngsoo Jang, Seungjoo Ahn.
Modeling : Kihyun Song
2D VFX : Nokwon Choi, Minsu Yun, Yulrim Lee, Seulki Jeon
Music : AOC
Vocal : Ninon

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