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#Stories #Instagram #Followers
Time flies for #contentmarketers who spend their days outlining #Instagramstrategies, #researchinghashtags and #makingcontentplans. New features debut almost every month and discerning #trends is challenging. Keeping up with #REELS, #GUIDES, and #ShopTabs can altogether make your head spin. Yet, ye good ol’ #Stories remain the one #Instagram constant that (thankfully) never changes.
Released in 2016, #Stories are now #Instagram’s most popular feature. (#Stories are also an example of a successful rip-off (sorry, Snap!), but that’s a story for another time.)
Half a billion people use #InstagramStories every day, with #businesses creating one-third of the #mostviewedStories. Naturally, #Stories should not only remain but be a vital part of your overall #Instagramstrategy. In other words, you can’t ignore #Stories.

What should you be posting on #Instagram #Stories in 2021?

1. #USEHIGHLIGHTSTODRIVETRAFFIC
When new users land on your #Instagram profile, they may not yet know who you are. You’ve probably heard a million times before how important it is to have a great #Instabio that catches the eye, quickly explains what your #business does, and convinces #newvisitors to click that #followbutton.
With the #Highlightsfeature, a #biosection is a place not only where you tell the #brandstory but a place to #convertvisitors.

2. ASK FOR #TAKEOVERS
#CollaborationwithINFLUENCERS is an ever-growing #Instagramtrend. Still, many #brands execute it by paying for a few #sponsoredposts on an #influencer’s #feed, crossing their fingers, and praying for some #newfollowers to come through the #tagmention.
In a #Storiestakeover, an #influencer of choice takes over the #brand account for, say, a day, to #produceexclusivecontent. It used to be popular but somehow isn’t that #trendy anymore. That’s a pity because there are so many #benefits to doing #Stories’ takeovers: cross-directing #followers, creating #exclusivecontent for your #followers, 3networkingwithrelevantinfluencers, etc.

3. TAKE #POLLSANDQUIZZES
While #polls are a great #tool to #engageyouraudience, you also can use them for #AUDIENCERESEARCH. Instead of asking something for pure #entertainment, find out what kind of #content your #followers want to see on the account.
For instance, if your #account focuses on TRAVEL, ask about destinations your #audience wants to see. Their responses may surprise you. But either way, you’ll learn if you should #share more about that destination or not.

4. #SHOUTOUTS TO #COMPETITORS
#Highlycompetitive and the #fastestgrowingplatform, #Instagram was touted as “all about #community,” but the harsh reality was few people really wanted to help anybody. #Brands wanting to be featured usually need to pay for every single mention, every single #shoutout.

5. USE #UNIQUETEMPLATES
Last but not least: Use #questionnairetemplates. They #standout, #engageyouraudience, and are great to entice #followers with cool freebies. It’s easy to #create them #online. It’s even better to #createcustomtemplates – and let your #followers screenshot them.

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