How To Leverage Remarketing To Grow Your Online Presence

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Play, download and edit the free video How To Leverage Remarketing To Grow Your Online Presence.

In this video, I will explain what remarketing is and how you can leverage it for your online business. Watch the video for details and also, read my summary below! This is my freestyle, without notes or prompter.

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SUMMARY
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If you haven't heard of remarketing then you're wasting your marketing dollars. The concept is simple, when someone visits your website or blog, you "tag them" using a simple code snippet (provided by FB, Google, YouTube, Twitter, etc), then you're able to target that person with ads from your company as they navigate around the internet or on that social network.

Crazy right? I know... now, here's where things get interesting and what different about how I use remarketing.

I run PAID ads to CONTENT that lives on my website, then tag the user and serve hyper-targeted ads to that person based on what they clicked and viewed on my site.

It's a subtle change that's increased all my marketing metrics.

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ABOUT DAN MARTELL
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Dan Martell is an award-winning Canadian entrepreneur and founder of Clarity, a venture-backed startup that makes it easy to connect with top business minds over the phone. He previously co-founded Flowtown, a San Francisco-based social marketing product which raised funding, grew to over 50,000 small business customers and was eventually acquired by Demandforce in 2011. In 2012, he was named Canada's top angel investor having completed over 33 investments with companies like Udemy, Intercom, and Unbounce. He believes "you can only keep what you give away" and is heavily involved in many charitable organizations & community events.

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