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Play, download and edit the free video How Many People Does It Take to Start a Revolution?.

A study in Science by Professor Damon Centola finds that when 25% of people in a group adopt a new social norm, it creates a tipping point where the entire group follows suit. This shows the direct causal effect of the size of a committed minority on its capacity to create social change.

Read more here: asc.upenn.edu/news-events/news/research-finds-tipping-point-large-scale-social-change

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