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Harman Kardon Suites - Andra Day

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Harman Kardon is the premium+ audio brand that combines superior sound, design and technology to deliver transfixing moments.

With no previous experience in experiential marketing, Harman Kardon wanted to launch an experiential platform to serve as an anchor point for activation in European markets, enabling them to drive product introductions for both their home electronics and automotive product categories.

As Harman Kardon’s products are designed for small environments, the challenge was to create intimate experiential settings in which they could prove their superior quality. Nachtlab Agency proposed the Suites approach, in which a series of luxurious cars and hotel rooms hosted multi sensory sound journeys.

Musicians performed the first part of their “suite” live, looped that on a speaker setup and continued playing over the recorded layer(s) of sound. The difference in quality between the live and recorded sound was indistinguishable, resulting in an exquisite product-centric live experience in a perfectly designed setting of luxury and intimacy.

The event took place in Berlin on September 20th with 300 exclusive guests, ranging from influencers and press to sweepstake prize winners from retail locations across Europe. The evening presented an opportunity for our attendees to engage with the beautiful sound of Harman Kardon and the brand itself in entirely new ways, and spotlighted the power and value of creating unforgettable experiences.

Nachtlab Agency created the first-ever Harman Kardon Suites event, a multi-sensory brand experience that showcased the essence of Harman Kardon through each of the five human senses: taste, touch, sight, smell, and sound.

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