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DRONEWEEK 2017 is a cinematic, technology-focused journey around the world employing drones and robotics to show off the scale, beauty, and global impact of GE’s Energy Ecosystem. Putting cameras in the air, under water, and deep inside the earth, and using innovative technologies like infrared, LiDAR, and 360o video, viewers were offered new, exciting perspectives and levels of detail never before seen. The amazing content was delivered through an integrated campaign spanning broadcast television, print, and 12 digital platforms, allowing audiences to peer under the hood to see how the power we consume every day is created, managed, and ultimately made possible by GE.
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