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Technology continually brings us new ways to communicate, so using emails for marketing might sound like yesterday’s news. But recent studies show that email marketing is now more effective than ever! In fact, when it’s done correctly, it’s the most effective marketing channel. On average, every $1 spent on email marketing gets a $51 return. So it’s worth the investment.

Effective email marketing helps businesses connect with their customers, develop strong client relationships, convert prospects, and turn one-time purchasers into regular buyers. And the best thing about email marketing is that the whole process can be automated.

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