VIDEO DESCRIPTION:

Play, download and edit the free video DoorDash Mosaic Time-Lapse.

Most of us think of DoorDash as a company that brings you your food. But the real essence of the brand is about the human element and the millions of connections that happen everyday between Dashers, merchants and DoorDash users. For this project, the team of GMUNK, Tool of North America and VT Pro Design wanted to create a powerful and artful sculpture that could live as an evergreen platform in the lobby of their new SF Headquarters called the DoorDash Mosaic.

This sculptural LED wall was powered by a robust CMS that was populated with photos and videos from the brand and populated the mosaic in artful and unexpected ways. The team also leveraged the DoorDash data in abstract and painterly ways, creating map-based data visualizations that infused the office with the life and dynamism of the DoorDash brand. These data visualizations were a live and intimate look into the company and its activities, showcasing that human connection behind the brand in the form of painterly and vivid washes of generative activity.   

They created an easy to use admin tool, similar to a Spotify playlist so that the DoorDash admin could program a content program that cycles through the various modes and color palettes that match the time of day and desired ambience of the office space – creating a rich platform with infinite content modes and possibilities so there were always new discoveries along the way.  

Director: GMUNK
Production Company: Tool of North America
President: Dustin Califf
Executive Producer: Adam Baskin
Producer: Rebeca Diaz

Production Design: VT Pro Design
Chief Executive Officer: Vartan Tchekmedyian
Chief Creative Officer: Michael Fullman
Project Manager: Paul Elsberg
Chief Technology Officer: Harry Souders
TouchDesigner Lead: Matt Wachter
Touch Designer: Aki Yamashita
Architect: Anass Benhachmi
Senior Creative Technologist: Colin Honigman
Creative Technologist: Dom Ricci
Production Director: Hayk Khanjian
Production Manager: Nicolas Yernazian

Content Designer: Toros Kose
Case Study Director: Andrew Curtis
Case Study Director: Aaron Marcellino
Case Study Photography: Bradley G Munkowitz

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