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Play, download and edit the free video Digital Disruption.

Digital disruption. It’s one of those buzzwords that gets thrown around so often it starts to lose meaning. Put simply, this term explains why renting a DVD or flicking through a phone book can feel hopelessly outdated. But what exactly does it have to do with you?

If a technology significantly alters the way you operate, it’s considered “disruptive.” And with technology improving all the time, businesses that disrupt are the ones that stay on top. This kind of change can affect employees at any level by automating or simplifying some of their responsibilities. So it helps to know how everyone might need to adapt to their role.

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