VIDEO DESCRIPTION:

Play, download and edit the free video DHL eShop.

DHL eSHOP is a B2C e-commerce platform that allows customers to order their favorite brands from America with the tap of a finger. It’s so fast and convenient it’s like you’re shopping in the USA.

So, we took our insight of the finger tapping action, and recreated an American shopping street diorama in perfect miniature form, and made an actual finger the ‘face’ of the DHL eSHOP online campaign. We launched with one main film and 3 targeted films showing different shopping situations.

Bringing together data, creativity and technology to form a new kind of equilibrium was essential to have the perfect launch for the new DHL eSHOP app.

Rodrigo Leal Rodrigues – Executive Creative Director
Fady Youssef Rofaeel – Associate Creative Director
Lucy Elder - Senior Copywriter
Bassam Doss – Arabic Senior Copywriter
Hicham Soubra – Head of Creative Services & Production, Fuelcontent
Adib Mufty - Director / Visual Conceptualizer
Ashley Deloughery - Line producer
Wassim Nohra - DOP
Matthew Tanute - Gaffer/grip
Marwan Sinno - Architect/ Consultant
Lina Lawand - Graphic designer
Mena Morcos - 3D Printing
Marc Saade - Compositing and Animation
Alman L. Magpusao and Anthony Heneine - Online Editors, Fuelcontent
Ryan Sfair - Sound designer, Goldmine Studios
Dima Geagea - Color Grading, pixelmob

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