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The direct-to-consumer shift in media is producing an explosion of data, which is fragmented across organizations. As data becomes increasingly central to driving real-time decisions around content, audience viewing experiences and engagement, legacy data warehouses are struggling to keep up.
Google Cloud and Looker can help. In this webinar, you’ll learn about:
- How to capture audience metrics globally with our highly scalable data warehouse, BigQuery
- How to create actionable insights, enhancing audience engagement and improving media operations with Looker
- How to build ML models to track things like real-time QoS and viewership with limited data science expertise
- How Slalom Consulting can help simplify your data warehouse migration
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