Capture Brand Animation
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VIDEO DESCRIPTION:
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We take pride in partnering with companies we believe in. But the decision was all too easy with Capture. The team at Capture are putting the fight against Climate Change in the people’s hands, using the technology in our phones and some smart algorithms to actively track how our transport decisions are impacting the world. More than this, Capture allows us to take action toward our individual carbon offset, allowing us to directly support forestry projects and initiatives that remove carbon from our atmosphere.
The team at Capture approached Vidico with the aim to create a short, but informative animation that summarised Capture’s mission and technology. The video was used to support Capture’s investor pitch, event showcase and social presence.
The idea behind the style came from refining the elements on-screen, to show only what was essential. Something about showcasing a climate change app with an abundance of illustrations just didn’t seem right. So our approach to the design was representative of how we wanted the viewer to feel toward their travel choices: clear, minimalist and decisive.
Credits
Client: Capture
Creative: Evan Pirone
Production: Evan Pirone
Design: Magdalena Kozikowska, Michael Rad
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