Behind the Scene - Tata Mumbai Marathon 2020

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Here's the Sneak Preview of how AVS India curated and successfully executed the various setups at TMM 2020 for Tata Motors, Volini Maxx & Decathlon.

At Get Active Expo
4 days from 15th – 18th Jan 2020 – where runners came to collect their BIBs
Volini Maxx - Runners participated in the Climbing Wall Challenge and were gratified with a free Volini Can, on their completion in 30 seconds. Over 1800+ participants took this challenge with 600+gratified.
Tata Motors - Apart from Altroz display with Selfie Opportunities, the Runners participated in the Interactive hamster wheel. The challenge was to beat their own score within 60 seconds and were gratified. Over 1800+ participants took this challenge with 800+ gratified.
Decathlon - We helped Decathlon build up their stall, where the idea was to push online sales for their running merchandise. Over 5000 runners found the collection great.

On Race Day
Volini Maxx Recovery Zone - Dr Rizwan Khan, along with is team of 310+ physios recovered over 22500+ runners instantly at the Volini Maxx recovery Zone. Seven-Time Olympic champion and nine-time world champion, Shannon Miller, delighted the runners.

Tata Motors Cool Off Zone - And at the cool off zone, two separate zones were created to captivate the runners where over 4000+ runners took away their memories of achievement with timing, in form of real picture.

AVS's Play - For the runners, this was a 5-day event (3 days BIB Collection & 1 Race Day), whilst for AVS it took more than 15 days from planning, ideating and executing; to deliver great experiences of technology, design, culture, for the brands.

Tata Motor's was the Driven By Partner at Tata Mumbai Marathon 2020, held in Mumbai on 19th January 2020. Altroz was the lead car. & Volini Maxx was the Recovery Partner at Tata Mumbai Marathon 2020, held in Mumbai on 19th January 2020.

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