Beatriz Gallardo For Lion Squad
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“What is the industry’s biggest issue, and how would you solve it?”
-Full Script:
What is the industry’s biggest issue?
The problem with the media industry today is that consumers perceive advertising as manipulative, greedy, and invasive.
People used to love ads; they were exciting and funny, like tiny movies we could enjoy in our living rooms!
But what happened? The perception now is ads are EVERYWHERE - interrupting us at inconvenient times and selling us stuff we don’t want or need. It’s exhausting.
People feel so strongly about ads that they are paying premiums just to avoid them.
How can we solve this?
By utilizing audience targeting tools, automation, artificial intelligence, and machine learning technologies, we can reach the right person at the right moment, but robots can’t do the work of building emotional ties between people and brands.
It's time to leverage our company’s greatest asset: people. It is the creativity, passion, and love of the human mind that will help us create a more personalized connection with audiences that matter most to our brand, not just bombard everyone with generic ads.
Let’s give audiences something that will make them laugh, cry, and feel something, other than SKIP AD.
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