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ASICS ENGINEERED FOR EVERYDAY - ASICS GEL-QUANTUM 360-6

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ASICS Sports Style launches the AW20 sequel to their ‘ENGINEERED FOR EVERYDAY’ campaign, developed by Amsterdam based creative agency Likefriends. The campaign runs across markets globally, featuring four core products that all share GEL® technology within their DNA, using the component in new and expressive ways.

ASICS GEL® technology is the result of ASICS’ scientific approach in the development of their footwear. Rooted in sport performance, ASICS GEL® provides the comfort, cushioning and style needed to live every day life to the fullest.

In the previous seasons campaign, scientists conducted a series of tests in a fictional lab to ensure ASICS shoes carry you throughout the day, everyday. This AW20 campaign, instead, focuses on their reports; the notes, graphs and calculations of their research overlayed on the active, everyday life of people.

The ENGINEERED FOR EVERYDAY campaign features four core products; the GEL-QUANTUM 360TM 6, the GEL-QUANTUM 180 TM 6, the GEL-KYRIOS TM and the GEL-MIQRUM TM. The campaign is currently live on social media, asics.com and digital as well as brick-and-mortar retail locations across the globe.

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