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Play, download and edit the free video american made machines // (cancin a.).

Humans love to think about the future. To speculate and dream and wonder. Yet we normally talk about our tomorrows as if they're an event, rather than the gradual accumulation of slow changes; the future arrives like the inescapable shift of summer to fall, inconspicuous from day to day until the new season is an established and relentless reality.

In our visioning of the future, a feedback loop is at play courtesy of (re)presentation. If we believe the future includes people talking into wrist watches or space flight or minority wo/men in STEM fields, we act in accordance with that vision. Often realizing it. To be sure the way the future is depicted to us matters as it allows for us to begin accepting and normalizing the aforementioned progress. This is how we walked on the moon, how we grow into all possible tomorrows. So visions, dreams, ideas all matter as these become the raw material for inspiration. Yet, in the same breath, inspiration via representation can also limit us; if we accept a thin view of what's possible, if we don't push back or critically read the issues at play and our role within them, we may be constraining the scope and scale of potential.

The american made machines series reveals a hidden and alternative potentiality inside of our relationship to modern technology, while simultaneously encouraging a reflection of the personal, ethical, and social dimensions to this dynamic. The work is as much a (re)presentation of the form and function of the always-on digital infrastructure of our 21st century lives as it is a chance to revisit individual intentionality and possible futures within this relationship. While the imagery itself is literally composed of HTML and CSS objects, through their algorithmically generative transformation these visualizations function as abstract color fields or Rorschach tests. This seductive (re)presentation of the www asks you to look inward as much as it does into the digital world. What is your relationship to the internet, to screens, and technology at large? You can surely survive without modern technology, but can you thrive - how does it determine y/our lives? What do you see here, beyond vaguely recognizable inboxes, search recommendations, product grids, and comment boxes?

chriscarruth.com

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