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ADER x PUMA CAMPAIGN / CHANNEL 0.5 / 2018 Fall/Winter 'FUTRO' Campaign
[ADER x PUMA FW18 Global Campaign]
Finding inspiration in the ordinary is Ader Error’s way of redefining art and fashion as we know it today. Taking this a notch higher, global sports brand PUMA is teaming up with Ader Error to give its everyday classic silhouettes a FUTRO twist.
What purely began as a love for creating has now gained worldwide following, even at international fashion weeks. Founded in 2014, now Ader Error is a global culture brand that is working towards changing the landscape of modern art and fashion. Their motto – But Near Missed Things is all about reframing and remixing the mundane to create something unexpected and beautiful.
In the debut collection with PUMA, Ader Error, as a creative director, create ‘FANTASTIC MISTAKE’ season title for A/W 2018 collection and brings their unique sensibilities to a variety of PUMA silhouettes, from the new RS-0 to the archive RS-100 and classic suede. Characterized by collage detailing, bold text and logo play, this exceptional collection comes to life with a combination of modern and retro design elements. Think squared silhouettes with thick bold soles, oversized boxy shapes, and striking graphics on shoulder straps. It all comes together with an innovative and futuristic take on iconic PUMA styles.
Ever thought your running kicks can make a fashion statement? Inspired by archive RS styles, the RS-100 and RS-0 ADER ERROR are built on PUMA’s comfortable Running System cushioning technology. Inspired by stories of remixed culture, music videos and bright colored fashion, the RS-series symbolizes an innovative design that’s evolved from the past and distinctly future looking. Continuing this legacy, the new RS-0 ARDER ERROR comes with a suede and breathable mesh upper, leather trims, rubber outsole and blocky extended TPU heel piece with a reflective insert. While RS-100 ARDER ERROR boasts of a bold chunky sole, mixed material upper of leather, nubuck and mesh with form-fitting slip-on sock construction and rubberized heel support.
The all-time favorite classic and chunky court silhouettes are also recreated to feature a soft suede upper, waxed and nylon laces and iridescent branding. Giving this iconic pair another reason to be a streetstyle favorite, The SUEDE ADER ERROR and PLATFORM TRACE ADER ERROR are detailed with playful screen-printed text highlights and numbers, rear oversized patch in the shape of the letter 'A' for ADER and a unique double tongue with co-branded woven label.
Completing the collection is a wide range of apparel picks in retro fabric and color combinations. The unisex PUMA x ADER jacket is styled with a removeable hood and woven label on the sleeve strap. Pants with dynamic cutlines, color blocked crewsweat, tees and accessories complete the capsule collection.
Fashion brand based on simplicity which expresses contemporary and minimalism
'But near missed things'
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