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Play, download and edit the free video A Scientifically-Backed Formula For Rolling Out Remarkable Online Brands.

I believe that a business – your business, my business, any business – is a bet with the future.

A bet that what you sell today – ice machines, golf apps, lawnmowers – will still sell tomorrow.

Of course, whatever niche you’re in, there will be others – often with similar backgrounds – willing to wake up every day and roll the dice against you.

And sure enough, like you — they will be making informed, incremental adjustments on their wagers

Now, you can win big.

Move to the country.

Buy a Superfast Ferrari and pack the kids off to boarding school.

And yes, like Blockbuster, you can also bet everything on the wrong hunch.

But what doesn’t kill you, right?

Now, given that gambling isn’t an exact science, — in the betting against the future business,

You can trust that Lady Luck — has got your number sown into her cotton socks.

And gut instinct is a real thing.

But here’s the deal:

No one can predict the future.

So how do you inspire and motivate your ideal target market?

How do you resonate, and keep resonating with them?

And how do stand out in a crowded market?

Well, what often does work is learning from history ..

anartfulscience.com

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