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Play, download and edit the free video 7 Ways to Repurpose Content and Grow Your Customer Base_ ALEPH-GLOBAL SCRUM TEAM .

What is #contentrepurposing?
By #repurposingcontent, you refresh, transform, or recycle existing #content. It works with a lot of formats: #ads, #blogs, #datavisualizations, #infographics, #videos, #webinars, etc.
Successful #repurposing requires some imagination and practice, but it usually isn’t as labor-
Intensive as the original #creation.
#Repurpose to get more out of the original #content you create. For example, a #blogpost can have a lot of information, but it’s only one #channel. By #repurposing that #content into other formats and for distribution on other #channels, you use the same information (or a portion of it) and reach a wider #audience.
It also can save time and energy because you aren’t creating the #content from scratch. However, you need to invest some time to develop a set of criteria to transform existing #content for different #channels.

What are the #repurposing criteria?
#Repurposing is not something you can wing, at least if you want to do it successfully. Here’s what you should decide:
● Determine your #goals
● Detail your #channels
● Identify #contentrepurposing criteria
Once you have your criteria, you can plan how to #repurposecontent and reach new #audiences. What are some #contentrepurposing options? I’ll walk you through some of the top ways to transform #posts and #videos, along with some #contentrepurposing examples for inspiration.

1. #Blogposts
#Blogposts often present good #repurposing opportunities. It works well for high-performing #posts with outdated #content or old #SEO targets. You can #repurpose them with minimal updates of data, news, and best practices.
2. #Ebooks and #whitepapers
Speaking of combining #blogposts, #ebooks, and #whitepapers are great for #repurposed #content and #leadgeneration
By hosting all the #content on the topic in a single format, your #audience doesn’t need to look elsewhere. It’s a helpful tool to #generate #leads. But if you gate the #content, make sure to offer additional value, not just a repackaging of free #content. You also may even want to sell it to expose it to a wider #audience searching for #books on the #topic.
3. #Infographics
You don’t have to limit your #repurposing to text-based transformations. Since my company is about #datavisualization, we often turn text-based #content into #infographics. It appeals to a #visuallyoriented #audience.
The key to #repurposingcontent into an #infographic is knowing what to keep and what not to. #Headers become #sections of the #infographics. #Text gets condensed into bullet points or icons.
4. #Newsletters
Yes, you can send a roundup of your latest #blogposts, but that probably isn’t enough to keep your email recipients engaged with your #brand.
Instead, #repurpose existing #content to send them a more tailored email.
5. #Presentations
Boring slide decks are commonplace. But you can jazz up a #presentation by #repurposingcontent.
Already have #charts and #graphs for a #blog or #socialmedia on the #topic? Use them in your #presentation to recap or illustrate important stats.

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