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Play, download and edit the free video :15 TV PSA - Better Together Girl Scouts - ISCI: GSUSAMLP15H.

It’s time to support the power of friendship and inclusivity - because we are all better together!
School closures and isolation over the past 18 months have led to a decline in students’ academic skills and a regression in social skills. And although social struggles affect kids of all ages, they can be most pronounced in younger students. Early social emotional functioning is the most reliable predictor of positive outcomes in adulthood across categories like education, employment, and mental health, and together Girl Scouts and Hasbro recognize that younger girls and their families might need extra support around social reintegration this fall.

The message in our new “Better Together” TV PSA campaign featuring My Little Pony –seeks to elevate the importance of celebrating differences. The PSA shows young girls and parents that kindness and friendship can be magical, and that, at Girl Scouts, all are welcome to be part of the magic.
Simple yet meaningful actions—like identifying what makes others special, introducing oneself, and finding new ways to make connections with others—will prepare them to better understand that diversity makes a group of friends stronger.
“At Girl Scouts, we recognize that cooperation and valuing others’ feelings and differences might be simple concepts, but they are key to building girls of courage, confidence, and character who make the world a better place. We hope that giving our youngest girls more ways to solidify these foundational social emotional skills using Earth Ponies, Unicorns, and Pegasi as fun and relatable examples, will help them see that anything is possible when we all work together,” said GSUSA’s Chief Strategic Partnerships and New Ventures Officer Sapreet Kaur Saluja.

In support of girls and families in your community and your audience, please air the enclosed English :15 and/or :30 TV PSAs as soon as and as often as possible. With your help, you can help girls of today discover new strengths, forge lifelong friendships, and overcome challenges on your way to building a better world,

For special requests regarding the PSAs, please email [email protected]. To learn more about how Girl Scouts can help you discover visit girlscouts.org/join

With Gratitude,
Chelsea Rickling
Girls Scouts Director, Branded Entertainment + Partnerships

Girl Scouts USA is a 501(C)(3) non-profit organization

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