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Play, download and edit the free video 116-WGAN-TV HomeJab-Zillow-#2443-What Is The Black-Chain For Photographers.mp4.

[00:22:32]
Dan Smigrod: Does the Zillow presently provide

[00:22:38]
Dan Smigrod: additional promotion for a listing if it includes the Zillow 3D Home tour versus...?

[00:22:45]
Joe Jesuele: Yeah. I'm sure they do. In a seller's market,

[00:22:48]
Joe Jesuele: that's not really a big deal.

[00:22:49]
Joe Jesuele: I think people would look for listings and find

[00:22:51]
Joe Jesuele: them whether they're highlighted on Zillow or not.

[00:22:53]
Joe Jesuele: I guess we can argue that how valuable that is,

[00:22:59]
Joe Jesuele: but at the very least in today's market, it's not very valuable.

[00:23:05]
Dan Smigrod: Okay. In your post you talked about blockchain.

[00:23:10]
Dan Smigrod: Could you expand on that and how that might fit into our conversation today?

[00:23:17]
Joe Jesuele: Well, there is a lot of discussion about who owns the files and that's a major topic.

[00:23:25]
Joe Jesuele: I think the legal experts have said that technically,

[00:23:28]
Joe Jesuele: it's the photographer that owns the files,

[00:23:31]
Joe Jesuele: and I think the other question is how do

[00:23:35]
Joe Jesuele: photographers monetize that because it's very difficult in

[00:23:40]
Joe Jesuele: today's world where you can take a snapshot or a screenshot rather of

[00:23:45]
Joe Jesuele: a JPEG and then use that image with blockchain and you can track it.

[00:23:51]
Joe Jesuele: If there's an image that a photographer has that is valuable

[00:23:56]
Joe Jesuele: such as a nice shot of a city, neighborhood, landmark,

[00:24:02]
Joe Jesuele: historical building, something that can be used in marketing and listing,

[00:24:09]
Joe Jesuele: creating an NFT from that and then selling that NFT on an NFT marketplace.

[00:24:17]
Dan Smigrod: Non-Fungible Token, NFT. Okay?

[00:24:20]
Joe Jesuele: Right. I think that at least from

[00:24:23]
Joe Jesuele: a technical standpoint puts a lot of power back in the hands of

[00:24:28]
Joe Jesuele: the photographer because you can control or at least track selling that asset,

[00:24:36]
Joe Jesuele: and then if that NFT gets resold the photographer can make

[00:24:42]
Joe Jesuele: recurring revenue on that at royalties that they

[00:24:44]
Joe Jesuele: define in the smart contracts of the blockchain.

[00:24:49]
Joe Jesuele: I don't know if you want to get super-technical about that?

[00:24:51]
Dan Smigrod: Well, I think this is important in part

[00:24:53]
Dan Smigrod: because my impression is that's the direction that HomeJab is going.

[00:24:59]
Dan Smigrod: I'm interested to hear what your plans are.

[00:25:01]
Joe Jesuele: I'm sorry to cut you off,

[00:25:04]
Joe Jesuele: but it is certainly a very interesting topic and I think the technology

[00:25:09]
Joe Jesuele: presents a very good solution for the problem that exists for the photographer,

[00:25:15]
Joe Jesuele: which is once you shoot a photograph and you put it online,

[00:25:21]
Joe Jesuele: how do you control that, how do you monetize that?

[00:25:26]
Joe Jesuele: It's in very early stages,

[00:25:29]
Joe Jesuele: but NFTs and the blockchain do solve that problem very elegantly.

[00:25:36]
Joe Jesuele: It is something that we're exploring right now.

[00:25:38]
Joe Jesuele: We are building an app that photographers can

[00:25:42]
Joe Jesuele: use for free to create NFTs of their photographs.

[00:25:52]
Joe Jesuele: Of course, we're even starting to identify or recognize NFTs as a legal ownership.

[00:25:59]
Joe Jesuele: But once this happens,

[00:26:01]
Joe Jesuele: I think it helps to solve that problem.

[00:26:05]
Joe Jesuele: If you're not the owner of that NFT,

[00:26:07]
Joe Jesuele: then you can't use the photograph,

[00:26:08]
Joe Jesuele: and if you are the owner,

[00:26:09]
Joe Jesuele: then you have the legal recourse if someone steals that photograph,

[00:26:16]
Joe Jesuele: and if you're the creator of the NFT,

[00:26:18]
Joe Jesuele: you get paid on the sale and then every other sale that happens from that point forward.

[00:26:24]
Joe Jesuele: That's a really nice way to make recurring revenue if you're a photographer.

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