Year with Uber
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"‘Year with Uber' is a data-driven experience being rolled out to users in the Asia Pacific region at the end of 2017. The tool visualizes rider stats in a fun, music video format.
While last year’s campaign packaged rider history in a more straightforward data visualization, this year’s interactive experience features nearly 5,000 possible story combinations, bespoke song and lyrics, and humorously crafted animations representing the vibrancy and life of modern-day Asia-Pacific.'
- Mashable
Creative Agency: R/GA Singapore
Production: Le Cube
Audio Design: Fuse
Uber CreativeX Credits: Amrita Sareen, Celeste Ho, Jason Feng, Juliette Suvitha, Roopa Pious, Imran Abdulrahim
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