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The Sound of Waves ( Prada / North Sails - Americas Cup) DC

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The Sound of Waves ( Prada / North Sails - America´s Cup) DC

This is a personal vision of the sound of waves means to me. That is calm, brave, dance, water, montain, city... you can feeling them all around.

This project has tried to transmit the values of the North Sails + Prada + America's cup union. For this, the sensation of the waves has been transmitted at different times and places without having to be in the sea.

For this, concepts such as: Heritage North Sails / Prada America´s Cup, Sustainability, Performance & Premium Collection were in the brief from the beginning.

Past, present and future. Through reflections and the essence of noble materials: steel, water, the effect of fog with light... a mirror that breaks, a reflection in the water and a footstep that destroys the reflected image. Transmitting the legacy of the brand in relation to the high competition sailing sport through the simulation of adverse climatic conditions through textures. Oceans rules. And of course, we do not forget all those who do not sail but have the sea as part of them. From the smallest to the adults of any place on the planet. The way to represent this unequivocal sound of the waves is through bodily expression. We are all capable of representing the movement of the waves, the sound of the waves. All together going in search of the sea to celebrate the 36th America's Cup.

Jon Kortajarena is one of the most successful Spanish models. He’s internationally recognized and has worked with the world’s most powerful brands. He’s very involved with the issue of climate change and the ocean’s conservation.
He has organized beach cleanings and worked hand to hand with the ONG Green Peace.
Jon Kortajarena, our ambassador for this campaign will be our voice to spread this message through inviting the people TO ACT. No more time to rethink. No more time to speak in plural, it is not about us it is about me.The planet is SICK because of me, I am part of it, and I am going to be part of the solution.I am using my voice/media influence to reach out to you with this dramatic message.
Are you responsible too? What about you?

For the realization of the scenes with Jon, a set was built with a small pool and a giant screen with rear projection. We did not want Jon to be in a real ship but to represent him symbolically with noble elements around him.

Writer/Producer/Director Victor Claramunt San Millán
Producer Jose Trullenque
Line Producer Cesar Pérez Gómez
2nd Line Producer Pilar Coy Pérez
1st AD: Patricia Picazo
Cast Jon Kortajarena
D.O.P: Juli Carné Martorell
Focus Puller Ana Ferrón
Assistant Camera Federico Taus
Editor Victor Claramunt
Make up /Hair Kuki Giménez
Stylist Inés Roig Liverato
Stylist Ass Aramita Hernández Delgado
Art Direction Rafa Jannone
Art Direction Ass Jose Pedro Delgado
Colorist Marc Morató / La Metropolitana
Music S.O.
Sound designer Guillermo López Bentué
Sound Mixer Guillermo López Bentué
Still Photography Edu & Gabi
Creative direction Victor Claramunt San Millán
North Sails Marketing Irasema Vargas
North Sails MMXIX

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