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Play, download and edit the free video The North Face Pinnacle Project Pop-Up Store at 2100m.

An iconic pop-up store at 2100m on a mountain flank at the heart of the Dolomites. Showcasing The North Face Athlete Archives: 8 key collector’s items worn by the most impressive explorers of our time. That have been taken with them to the edges of the Earth. Each item is refurbished with a unique passage from the explorer. Passing on their spirit to never stop exploring. Inspiring a generation of new explorers to keep on reaching new heights. The North Face has been auctioning off this collection. With all money going to mountaineering charities.

Hands in the air for: Client: The North Face - Agency: First Day Of Spring - Event Management: Wink - Production: Since88 - Music: Boy Bianchi

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