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Imagine a masquerade ball – slightly whimsical and eerie. Dancers stiffly sway from side to side. Their gowns are transparent wherever possible and inside out at the seams. Colors seem out of place, verboten if you will. The song that plays is dusty and off-key.
Suddenly, the doors open with a bang, three masked figures approach the ball full of life, yelling and laughing. They take over their surroundings and start fulfilling their purposeful entrance: to spread their mantra SKINY ≠ skinny.
SKINY is derived from SKIN for You. Simply stated: the bodywear brand makes products that are to serve as your second skin. They are meant for EVERY ONE. Because everybody may not be skinny (thankfully!), but SKINY is everybody. And every body. Hence our mission statement: Every Body In.
The three crazy, kooky ball crashers in SKINY’s Fall/Winter campaign want to make that clear. They themselves and the ball guests they are later able to shake up and persuade, are a colorful bunch, each a different size and shape, just like the real world. And just like the collection itself.
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